Introduction to Kicking Horse Coffee
Kicking Horse Coffee is not just a brand of coffee; it’s a story brewed in the heart of the Canadian Rockies. Known for its distinctive flavors, ethical sourcing practices, and commitment to sustainability, Kicking Horse Coffee has become a household name among coffee aficionados. Founded in 1996 in the small town of Invermere, British Columbia, Kicking Horse Coffee stands out not only for its rich coffees but also for a philosophy centered around quality and community. But who exactly owns this renowned coffee company?
In this article, we will dive deep into the ownership of Kicking Horse Coffee, explore its founding story, discuss its business ethics, and provide insights into what makes this coffee roastery special.
The Founding Journey: How Kicking Horse Coffee Came to Be
Kicking Horse Coffee was established by Elana and Leo Morten, who were passionate about coffee and the lifestyle it embodies. The couple believed that coffee should not only taste good but also have a meaningful impact on the communities it touches. Initially, they sold coffee from a small kiosk, but their passion and commitment led to the creation of a brand that would make its mark in the coffee industry.
The Shift to Ownership by Acquired Brands
In 2017, Kicking Horse Coffee was acquired by The Hain Celestial Group, a well-known company that specializes in natural and organic products. The acquisition marked a significant turning point for Kicking Horse Coffee, broadening its reach while maintaining the core values that made it popular in the first place.
Ownership and Corporate Structure
Understanding the current ownership structure of Kicking Horse Coffee reveals how the company operates within the wider industry landscape.
The Hain Celestial Group: Who Are They?
The Hain Celestial Group, founded in 1993, is a leading organic and natural products company with a focus on health-conscious consumers. They offer a wide range of products, including snacks, beverages, and personal care items. Their mission revolves around producing natural, organic products that not only taste great but also contribute to a healthier lifestyle.
By acquiring Kicking Horse Coffee, Hain Celestial has integrated a high-quality coffee brand into its portfolio, allowing it to provide consumers with an expanded range of organic offerings.
The Benefits of the Acquisition
The acquisition by The Hain Celestial Group has led to several advantageous developments for Kicking Horse Coffee:
- Increased Distribution: With the backing of a larger corporation, Kicking Horse Coffee has been able to expand its presence in various retail outlets across North America and beyond.
- Enhanced Marketing Capabilities: The marketing power of The Hain Celestial Group has elevated Kicking Horse’s brand visibility, reaching new audiences and promoting its ethical sourcing practices.
Kicking Horse Coffee’s Commitment to Quality and Sustainability
One of the cornerstones of Kicking Horse Coffee’s philosophy is its commitment to quality and sustainability. These principles are reflected in each bag of coffee that is roasted and sold.
Ethical Sourcing Practices
Kicking Horse Coffee is dedicated to sourcing its beans from reputable farmers and cooperatives who practice sustainable farming methods. The brand’s commitment to Fair Trade and Organic certification ensures that the coffee is not only of high quality but also supports the livelihoods of farmers in developing countries.
The Coffee Selection
The company offers a variety of blends, each carefully crafted to showcase the unique flavors of their coffee beans. Some of the popular selections include:
| Blend Name | Description |
|---|---|
| Kick Ass | A dark roast that is bold and rich, perfect for those seeking a strong coffee experience. |
| Decaf Kick Ass | All the flavor of the Kick Ass blend but with the caffeine removed, offering a smooth, rich option for decaffeinated coffee lovers. |
Environmental Responsibility
Kicking Horse Coffee actively engages in environmental responsibility by using eco-friendly packaging, minimizing waste, and supporting reforestation projects. The company strives to ensure that its impact on the planet is as minimal as possible, aligning with its ethical values.
Customer Engagement and Community Focus
Kicking Horse Coffee’s story goes beyond ownership and quality; it also flourishes through community engagement. The company has built a loyal customer base by fostering a sense of community and connection among coffee lovers.
The Roastery Experience
The roasting facility in Invermere offers guided tours to visitors, allowing them to witness the roastery’s operations firsthand. This experience not only educates customers about the coffee roasting process but also strengthens their connection to the brand.
Charitable Contributions
Kicking Horse Coffee is committed to giving back to the community through various initiatives and charitable contributions. The brand has partnered with organizations that focus on environmental conservation, education, and local causes.
The Future of Kicking Horse Coffee
With a strong foundation built on ethical sourcing, sustainability, and community engagement, the future looks bright for Kicking Horse Coffee under the ownership of The Hain Celestial Group. The coffee roastery is poised to expand its influence while staying true to its roots.
Innovations on the Horizon
Kicking Horse Coffee continues to innovate its product line, exploring new flavor profiles and sustainable practices. The brand may announce new blends or packaging options that align with current consumer preferences and environmental consciousness.
A Lasting Legacy
As Kicking Horse Coffee navigates this transition period, its commitment to quality and community will remain at the forefront. The company’s journey from a small kiosk to a globally recognized brand illustrates the power of passion, ethics, and resilience in the coffee industry.
Conclusion
In conclusion, Kicking Horse Coffee remains a standout player in the coffee landscape, thanks to its strong ownership under The Hain Celestial Group and a commitment to ethical practices. From its humble beginnings to its current status as an industry leader, the story of Kicking Horse Coffee is one of dedication to quality, community, and sustainability.
As coffee lovers sip on their favorite brews, they can feel good knowing that Kicking Horse Coffee not only delivers exceptional flavor but is also making a positive impact in the world. Whether you’re a long-time fan or a newcomer to the brand, Kicking Horse Coffee continues to offer the promise of quality and integrity in every cup.
Who owns Kicking Horse Coffee?
Kicking Horse Coffee is owned by a company called Kicking Horse Coffee Company, Inc., which was initially founded by a couple of passionate coffee enthusiasts, Elana Rosenfeld and Greg Gifford. Over the years, the company has grown significantly and has developed a reputation for producing high-quality, organic coffee. As of recent updates in 2023, Kicking Horse Coffee has been under the ownership of a larger parent company, which has expanded its reach and resources.
This change in ownership has allowed Kicking Horse Coffee to maintain its commitment to quality and sustainability while leveraging the advantages that come with being part of a larger organization. The company continues to emphasize its ethical sourcing practices and dedication to organic farming methods, ensuring that their customers receive exceptional coffee while supporting fair trade and sustainability initiatives.
What is the philosophy behind Kicking Horse Coffee?
Kicking Horse Coffee is driven by a philosophy that centers on quality, sustainability, and community engagement. The founders believed in the importance of sourcing the finest coffee beans, which are always organic and sourced from Fair Trade partners. This philosophy not only enhances the quality of the coffee but also supports the livelihoods of farmers and their communities.
The company places a strong emphasis on environmental sustainability as well. Kicking Horse Coffee is committed to eco-friendly practices throughout its operations, ensuring that every cup of coffee contributes positively to the planet. This philosophy resonates with consumers who are increasingly seeking transparency and responsibility in the products they choose to purchase.
How does Kicking Horse Coffee ensure quality in its products?
To ensure quality, Kicking Horse Coffee rigorously selects its coffee beans based on strict criteria. The company personally visits coffee farms and develops relationships with farmers to guarantee that they are sourcing the highest quality Arabica beans. This hands-on approach allows them to maintain strict quality control and build a supply chain rooted in trust and mutual respect.
Additionally, Kicking Horse Coffee employs expert roasters who utilize skillful roasting techniques to unlock the unique flavors and characteristics of each bean. They conduct taste tests and quality assessments to ensure that every roast meets the high standards set by the brand. This attention to detail helps Kicking Horse Coffee connect with consumers who appreciate a well-crafted cup.
What sustainable practices does Kicking Horse Coffee implement?
Kicking Horse Coffee implements a range of sustainable practices aimed at minimizing its environmental impact. The company uses only certified organic beans, which means that no synthetic pesticides or fertilizers are used in the growing process. This commitment to organic farming not only promotes healthier soil and ecosystems but also supports biodiversity and wildlife.
Moreover, Kicking Horse Coffee strives for energy efficiency in its roasting and production processes. The company continually seeks out innovative solutions to reduce its carbon footprint, such as using environmentally friendly packaging and investing in renewable energy sources. By incorporating these sustainable practices, Kicking Horse Coffee aims to foster a more sustainable coffee industry while encouraging consumers to make environmentally-conscious choices.
Where is Kicking Horse Coffee produced?
Kicking Horse Coffee is produced in the picturesque town of Invermere, located in British Columbia, Canada. This beautiful area is not only known for its stunning natural surroundings but also for a strong community that values and supports local businesses. The location allows Kicking Horse Coffee to be deeply connected to the landscape and culture of the region, which influences the brand’s identity and principles.
The roasting facility in Invermere is equipped to handle large volumes while still maintaining the artisanal approach that characterizes their coffee. They take pride in being a local producer that not only serves the Canadian market but also distributes their products internationally. This commitment to local production underscores their philosophy of quality, as they can maintain direct oversight over their sourcing and roasting processes.
What makes Kicking Horse Coffee different from other brands?
Kicking Horse Coffee distinguishes itself from other coffee brands through its unwavering commitment to quality, sustainability, and its unique roasting style. Unlike many larger coffee brands that may prioritize mass production over quality, Kicking Horse focuses on artisanal roasting methods to bring out the distinct flavors in its beans. Each blend and single-origin coffee is crafted with care, making it a favorite among discerning coffee lovers.
Additionally, Kicking Horse Coffee takes pride in its transparency and ethical sourcing practices. By partnering directly with farmers and ensuring that their coffee is certified organic and Fair Trade, Kicking Horse creates a direct link between consumers and the farmers who grow their beans. This approach not only enhances the ethical dimensions of their products but also resonates with consumers who are increasingly aware of the importance of making socially responsible purchasing choices.